A Brand New View of You
(Read in :03)“Tell me, what is it you plan to do with your one wild and precious life?”~ Mary Oliver
It’s a brand new season. Spring has arrived. Well, at least on the calendar. It’s a time of rebirth, new beginnings, emergence. For whatever reason, spring usually arrives slowly, taking her own sweet time. Maybe she likes to be fashionably late to make a statement, unlike winter which simply shows up, ready or not. I wish she’d hurry but then again….
The next time we talk, I’ll have completed another trip around the sun. Another one! They come around with dizzying speed anymore. I blow past each one, wishing I would take the time to reflect on time, but I never quite get it done. I guess that’s why I figure on three starts a year in hopes of catching my breath. One now, one as school begins in the fall, and one as a new year rolls around. Maybe someday…..
Getting to know each other
It’s spring and after six months together you know much more about me than I know about you, dang it. You know I move through life like a speeding truck often wishing I would live differently. I’m obsessed with squeezing every hour for the last bit of juice it holds, that’s no secret. And I’m a complete nerd when it comes to reading and research.
Just this week I was struck by a concept that is dazzlingly new to me. I’ve been a devotee for many years of a website dedicated to wordsmithing, surprised? Holy cow, I crashed into an idea there I hadn’t ever considered. The article was about creating our “story of origin.” As in, where did we come from and how did we get where we are today? (and maybe a bit about where do we go from here?)
What the heck?
Disclaimer. The website I’m talking about is focused on advertising, branding, business. I started reading it during my retail years. Still, eleven years after closing our store, I keep reading it and find useful information every week. Why? Because each of us is a brand. And what’s a brand after all? “Your brand is what other people say about you when you’re not in the room.” says Jeff Bezos, founder of Amazon. It’s the same for people as it is for companies. What’s your brand?
So what the heck is a story of origin? It’s like these. (Feel free to skim but each one is good and you’ll get the drift.) If I was to write mine, I’d start off something like this:
“As little Betty Jane, I was was skinny, brainy, odd and never quite fit in. I had crippling headaches from the time I was nine and found my escape in books where I could go and be someone else. I loved science, was fascinated by Mother Nature and relished being outdoors….” It won’t have a sad ending, though, because I’ve grown to accept and even appreciate my nerdiness. Get the picture?
“To know thyself is the beginning of wisdom.”~Socrates
How about you?
Maybe this is the pathway to the heart of knowing whatever it is that moves us. Could it be we need to think way back to those experiences and people that shaped and influenced us? It just may be precisely where our brand was formed. What’s your brand? What do you think people say about you when you’re not in the room? Would you take a stab at expressing it?
You know what I would absolutely love for the anniversary of the day I began my first trip around the sun? To hear from you. To hear your story. I hope you’ll think about it. And you know what? You won’t even need to wrap it.
I’ll see you Monday, older and wiser, right?